Maytag Grill N' Game Night

I worked on Maytag’s Grill N’ Game Night, a prspktvMEDIA-led concept designed to spotlight the indoor Grill Mode feature on select Maytag ranges. The event transformed LOB Toronto into a hybrid summertime cookout and high-energy sports bar, complete with live grill demonstrations and a competitive lawn-game tournament. I handled all design and production-ready files for the activation, including the event logo treatment, staff jerseys, backdrop walls, pillar wraps, vinyl quote graphics, scorecards, menu signage, name tags, drink coasters, and digital TV loop content. The goal was to build a cohesive, energetic visual identity that tied together grilling, gameplay, and the feel of all-season entertaining.