KitchenAid "Caffé Affogato"

I worked on the KitchenAid Fully Automatic Espresso Machine activation, collaborating with the prspktvMEDIA team to translate their vintage ice-cream-shoppe concept into a cohesive visual identity. I designed the on-site signage, including the menu boards and branded product information graphics. I also created the tent artwork and the "Caffé Affogato" freezer decal, ensuring every piece supported the nostalgic, old-time parlour vibe. The result was a playful, unified environment that tied together brand storytelling with a distinctly retro aesthetic.