Maytag Pet Expo Tradeshow Booth

I worked closely with the team at prspktvMEDIA, who created the overall concept, and with the shomi team, who handled the full build of the tradeshow booth for the Maytag "Salondromat". My role was to develop and prepare the visual elements for the space—everything from layout design to production-ready files that would translate cleanly at large scale.

I designed the paw-print flooring and the framed pet portraits, creating each portrait to look like a real, traditional framed photo. The images and frames were printed separately and then assembled by the shomi team using SEG frames and fabric. The entire environment—including the walls, wainscotting, and crown moulding—was also built from fabric, which made the whole installation feel crisp, bright, and unexpectedly realistic.

Overall, I helped turn the concept into graphics that fit the space, printed true to colour, and supported the playful, immersive experience.